Embarking on a personal project, I discovered the "Croing" menstrual cup through an Amazon purchase. Faced with minimal brand information, I encountered the challenge of unleashing its untapped potential in both packaging and design. Motivated by the desire to enhance user experience, I initiated a rebranding project. Navigating the obstacle of the brand's mystery, I drew inspiration directly from the packaging - extracting colors and selecting elements from the illustrations and assuming a young target audience. The before-and-after showcases not just a new look but an improved narrative and aesthetic appeal.