Project Goal: I bought the 'Croing' menstrual cup for personal use and noticed its popularity online due to affordability. However, the brand lacked the visual appeal to stand out and make an impact on its own. Recognising that a product’s appearance can significantly influence consumer trust, I aimed to reimagine and relaunch the packaging. My goal was to enhance its visual impact and narrative, making it more engaging and trustworthy for a young audience. Drawing inspiration from the existing design, I evolved the packaging to create a more appealing and informative presentation.

Personal Goal: To learn how to deconstruct a brand and rebuild it from the ground up. This project allowed me to explore the entire branding and packaging process, from concept to final design, gaining insights into effective brand communication and visual impact.