Campaign design — Sonal's Portfolio

Every Other Day

Every Other Day is a project close to my heart that I developed during my time at university to explore the pervasive issue of street harassment. By employing a multifaceted approach—including a social experiential campaign, print posters, and audiograms—I aimed to shed light on this often-overlooked issue.

The heart of the project was its social experiential campaign, which gauged public reactions and gathered data on who mostly reacts to street harassment—men or women. A crucial aspect was distinguishing between genuine compliments and unwelcome catcalls. This exploration led to the follow-up project 'Spot the Difference,' delving further into the nuances of street interactions and public perception.

Project Brief

To raise awareness about street harassment, educate the public on distinguishing between genuine compliments and unwelcome catcalls, and spark meaningful conversations through a social experiential campaign, print posters, and audiograms.

Project Goal

My personal goal for 'Every Other Day' was to use my design skills to address a significant social issue that affects many people daily. I wanted to create a platform that not only highlighted the problem of street harassment but also provided insights into public perceptions and reactions. This project was an opportunity for me to combine my passion for social justice with my creative abilities, ultimately leading to a deeper understanding of how design can influence societal change.

Personal Goal

Storyboard

Project Brief

Spot the Difference branches from "Every Other Day," focusing mainly on men's perspectives on street harassment. Through interviews with men, including friends and strangers who've complimented me on the streets, I aim to understand what drives compliments versus catcalls and how tone affects perception. The project's audiogram amplifies men's voices on these issues, shedding light on their views.